Botox for Men Is Becoming More Popular

January 11, 2019

Botox has long been considered a treatment primarily geared toward women, but in recent years the idea of “Brotox” (Botox for men) has been becoming more popular. In fact, according to the American Society of Plastic Surgeons, the number of men who undergo Botox treatments has increased by 355 percent over the last 15 years.

The so-called “Brotox” is exactly the same treatment that women receive. Botox injections are designed to smooth away wrinkles and other aging lines in the face. The procedure takes 15 to 20 minutes, and during that time a professional administers those injections carefully to the desired areas on the face. The procedure is quick and easy, and requires very little to no downtime when it’s complete.

Most people start to notice the results showing up within two to seven days after the treatment, and those results can last three to six months. Most people who undergo the treatment make regular appointments every several months to ensure lasting results.

So what is it about Botox that has suddenly led to more men getting these types of treatments? After all, they’ve been popular with women for quite some time.

Here are just a few of the factors reported by men who undergo these Botox treatments that have caused them to seek them out at our med spa in Scottsdale, AZ:

  • Slow the aging process: There is historically more pressure placed on women to maintain a youthful physical appearance. However, societal norms are changing—no longer is it considered feminine to care about one’s appearance or wish to slow down the aging process. More men than ever before are comfortable seeking out Botox procedures to dull the effects of aging just like women do, so these types of cosmetic procedures are gaining new audiences that they did not have in previous years and decades.
  • Improved self-esteem: Men, just like women, can benefit from significantly improved confidence and self-esteem by improving their appearance. Botox helps people feel like they’re looking their best, which can go a long way toward an improved self-esteem and better quality of life. A person who feels better about themselves on the outside is much more likely to feel better about themselves on the inside as well.
  • Job market competition: Today’s workers are staying in the job market longer than ever. While some Baby Boomers hit retirement age years ago, many of them still linger in the job market. Even older Gen-Xers are getting toward the later stages of their careers. Numerous studies have demonstrated a link between physical appearance and career success, so men who wish to stay competitive in this regard are looking more toward Botox procedures to maintain an energized, youthful look that helps them create a positive impression on current and potential employers.

These are just a few of the reasons why more men than ever before are seeking out Botox treatments. For more information about this so-called “Brotox” movement and about the services we offer, we encourage you to contact Allure Medspa or visit our spa in Scottsdale, AZ today.

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